I see it to.
This is a 100% crop of an image shot on the 5D3 and exported from DPP3 and LR5 (using process 2012). The example-image here is enlarged 400% with no interpolation used during resizing to avoid introducing artifacts.
In DPP3 noise-reduction and sharpness was turned OFF. ALO was OFF, and picture-style was standard. There's no lens-modifications done in DPP3 (all are OFF since it doesn't know the lens used (it's a non-canon lens)). So I believe this should be as un-modified as possible from the raw-file.
In LR5 all modes was turned OFF except the last one, camera calibration, where Camera standard (NOT adobe standard) was chosen (I believe this is adobe's version of the Canon standard picture style)
Saturation and noise seems higher in LR5. Blue color in the sky is more saturated in DPP3, and almost gray in LR5. Green has more yellow in LR5.
There's a clear difference in looks, but which is better is obviously a matter of taste. I would say DPP3 makes the image look more natural, and LR5 makes the image look more popping. Personally I prefer DPP3's look.
