I think Adobe is keenly aware of the "subscription haters" but it is betting the house on the success of the Cloud.
So far, for better or worse, the strategy seems to be paying off given the exponential growth of Cloud membership numbers.
What happens when membership hits critical mass and all those who like subscriptions have already subscribed. When all that's left are the skeptical and the anti-subscribers. It's the phase after that where my interest lies. Is permanent growth in Cloud membership numbers feasible?