I have no idea what "Zinio Readrer" is, but I am sure it is not an Adobe product.
But from your post it appears that it uses Adobe AIR, which you write "downloads", but did you also install it?
Brycello wrote:
Adobe Reader could not open 'ZinioReader4(1).air' because it is either not a supported file type or because the file has been damaged (for example, it was sent as an email attachment and wasn't correctly decoded)".
Now this message indicates you are trying to open that AIR application with Adobe Reader; why/how are you doing that? Where does your .air file association point to?